App Annies research indicates that the typical YouTube user now spends almost a full day 23.7 hours per month using YouTubes mobile app, but remember that the platform likely also sees meaningful activity on its website, as well as via embeds on third-party websites. Stuckeys started as a humble roadside stand on the back roads of Georgia in 1937, then grew to become Americas first roadside retail chain in the 1960s. Social Media Users Now Equivalent to 58% of Global Population - Hootsuite E-commerce adoption rates that weve seen since the start of the COVID-19 pandemic continue to climb, showing no signs of declining. Digital 2022: Egypt DataReportal - Global Digital Insights The Simn Bolvar Foundation Releases 2022 Annual Report - PR Newswire The Global State of Digital 2022 (July Update) Keeping up with the latest digital marketing data in social media, ecommerce, and online advertising just got a whole lot easier, thanks to the updated Digital 2022 Report from Hootsuite and We Are Social. Its also interesting to note that China sits quite far down these rankings, with the countrys internet users saying they spend an average of 5 hours and 15 minutes per day online. However, active user numbers still provide valuable benchmarks, especially when it comes to understanding a platforms momentum. Research from GWI reveals that recommerce is also an increasingly popular choice, with 1 in 7 internet users aged 16 to 64 (14.4 percent) buying a used or second-hand item online each week.Additional data: for a comprehensive look at the latest ecommerce stats and trends, check out Shopifys excellent new Future of Commerce reports, which our Global Digital Reports team also contributed to. Crucially though, because of the higher average cost per impression, social media advertisers actually delivered fewer total impressions in Q4 2021 compared with the same period in 2020, despite spending more overall. Our Digital 2022 local reports provide an annual overview of internet, mobile and social media usage across our 16 global markets. The Gender Social Norms Index (GSNI) quantifies biases against women, capturing people's attitudes on women's roles along four key dimensions: political, educational, economic and physical integrity. We also shared our corporate greenhouse gas (GHG) emissions reduction. For context, if we assume that the average person sleeps for roughly 7 to 8 hours per day, the typical internet user now spends more than 40 percent of their waking life online. Game metaverses Fortnite, Roblox, and Minecraft attract hundreds of millions of monthly active users. However, its worth noting that TikToks active user base roughly doubled between December 2019 and September 2021, and with the platform still claiming top spot in the global app download charts, its almost certain that TikToks monthly active users continue to grow (more on that below). Social Responsibility; Environmental Sustainability; 2022 ESG Report; How we work. Read the report now for an in-depth look at 2022s most noteworthy digital trends and statistics. Interestingly though, despite the popularity of video and music streaming platforms, spend on video games accounted for more than half of that global total, highlighting just how valuable the gaming audience remains. Hootsuite (We are Social): Indonesian Digital Report 2022 Online travel revenues remain considerably lower than they were in 2019, but consumer spending has increased steadily over the past 12 months. We are a socially-led creative agency. Now in its seventh year, our annual trend report Think Forward unpicks the complex and ever-shifting web of digital culture and behaviour and explores the role brands can play in reflecting and shaping it. Our analysis suggests that this is largely because people have embraced a variety of new online activities over the past two years, so relatively social media now accounts for a smaller share of total online time than it did when people did fewer things online. The amount of time we spend online continues to climb too, with the daily average increasing by 4 minutes per day (+1.0 percent) over the past year. Digital 2022 shows significant increases in social media users over the past 12 months. Sell more, reach the right audience, and boost engagement by staying in the know. However, this poor result may in part be due to Japans high median age. Social media user growthMeanwhile, social media users have seen even faster growth than internet users over the past decade. TikTok users also clock in an average of 19.6 hours per month using the TikTok Android app, but because the platform has fewer overall users, TikTok only comes fifth in these rankings by cumulative time spent across all users. In 2022, we issued a position statement on climate change highlighting our stance in support of urgent climate action. However, the more interesting finding is that the Marketplace audience tends to be considerably older than the Facebook audience as a whole. 2022 Social Impact Report - relish-life.com At almost 8,000 words, this articles a bit of a beast, so get yourself comfortable, and prepare for a full-on feast of facts and figures. Qu biu Tt. Many of our lockdown-inspired behaviours have also endured, even as people venture back out into the world. No, we werent using it as well as we could have been. For example, ads in Facebook Marketplace now reach more than 560 million users each month, equating to more than a quarter of the platforms total ad reach. However, in contrast to the findings for Marketplace above, the data indicate that women account for a much greater share of Instagram Shops global ad audience. But the latest data also reveal that ecommerce isnt just about getting the latest and greatest. Social media time by platformBut how does that social media time break down by platform? In addition, the Social Report gives an overview of additional developments of our sustainability management in accordance with our Integrated Sustainable Business Strategy for 2022-2030. Your ultimate guide to the evolving digital world. Bo co xu hng tiu dng dp Tt 2022 ca Kantar : Insight ngi tiu Social media favouritesWhen it comes to the worlds favourite social media platforms, GWIs latest data reveals that Instagram has now overtaken Facebook to claim second place in the worldwide rankings. Note that considerably more data is available today than it was at the time we produced many of our earlier reports though,so some of the figures Ill cover below may not match those that we published in previous reports. As we learned to live alongside the pandemic, 2021 saw social media users increase once again, whilst the average daily time spent using . And the good news is that weve got lots of numbers to dig into. Analysis from Ookla reveals that the median worldwide download speed via mobile connections increased by roughly a third over the past year, and more than half of the worlds mobile internet users now enjoy data connection speeds in excess of 29 megabits per second (Mbps). That doesnt quite match the excitement TikTok generates in the media, but its worth noting that the number of people choosing TikTok as their favourite social platform has jumped by 71 percent in the past 90 days, and TikToks overall share of the vote has increased by 180 basis points in just 3 months. The index, covering 85 percent of the global population, reveals that close to 9 out of 10 men and women hold fundamental biases against women. For context, ads in Instagrams home feed reach almost all (96.6 percent) of Instagrams active user base each month, so these placements remain the surest way to reach the largest Instagram audience. However, if we focus only on those countries for which data are available, a far more impressive story emerges. Digital 2022 indicates that the platforms reach increased by 7.3 percent (60 million users) in just the past 90 days, taking TikToks worldwide ad reach amongst audiences aged 18 and above to roughly 885 million. Dive into more digital facts and figures in our Digital 2022 April Global Statshot. "They think that they are protesting for the soul of France and they feel that way," she says . Fewer than 1 in 20 internet users aged 55 to 64 owns any cryptocurrency today, and this finding may have important implications for policy makers exploring the potential for digital currencies. Dig deeper: click here to see how social media time compares with time spent watching TV. Embrace social media opportunitieswithout putting your brand at risk. A Quick Start Guide. Dig deeper: read our complete analysis of mobile and fixed connections speeds by clicking here.Related: make sense of todays mobile internet landscape with the help of GSMA Intelligences State of Mobile Internet Connectivity report. To learn more, visit www.wearesocial.com. South Africans now spend the greatest amount of time online each day, with the countrys working-age internet users saying that they spend an average of 10 hours and 46 minutes using connected tech every day. Apricotton, winners of Hootsuites Social Media Makeover for Small Businesses, sparked rapid growth with customized content, paid ads, and smart analytics. We have concentrated our efforts on improving the wellbeing of individuals with dementia through our . Regional digital trends report on North, Central and South America, The Advisors Guide to Social Media Compliance in the UK, Use these six resources to prepare your business for success, Maximize return on your social advertising with AdEspresso and Hootsuite. Digital technologies are driving transformative change. You can unsubscribe at any time. The best advice I can offer is to invest both time and resources in understanding not only what your specific audiences life looks like, but also in understanding peoples hopes, dreams, and fears. Our Digital 2022 Global Overview Report also includes data for some of Instagrams individual environments, which will be particularly useful for marketers exploring opportunities such as short video formats and social search. By Kelsey Ables. a more aspirational lifestyle)? This trend will be of particular interest to futurists, because faster mobile data speeds may also help to accelerate developers ability to deliver engaging AR, VR, and broader metaverse experiences via mobile connections. As a result, theres a very good chance that well report higher numbers for growth between 2021 and 2022 once newer data becomes available. In other words, hundreds of millions of people around the world may still not even know that the internet exists. 2021 report from We Are Social and Hootsuite, at the beginning of 2021 64% of South African adults were using the Internet, amounting to 38,19-million users. View and download the report at https://www.hootsuite.com/resources/digital-trends. How to Research Your Social Media Audience, How to Optimise Creative Video Content to Engage Your Audience, 3 checklists to help you create and share videos on social, 5 steps to creating videos that make an impact, The 3 Types of Content that Facebook Audiences Love, How a B2B technology-based company took an analytic approach to creating a social media strategy, Anticipate trends and measure new initiatives with social data, 3 steps to creating a successful influencer campaign. That may not sound like a huge amount, but to put those figures in context, worldwide consumer spend on mobile apps now equates to roughly 0.2 percent of total global GDP. Connecting with customers via messaging helped the company lift CSAT scores while reducing operational costs by 30%, Gain executive support and unlock budgets for successful social selling programs in financial services, Three simple steps to start turning your social followers into customers, How insurers can deliver amazing customer experiences with social messaging, Get insider tips on how to win customers on social. This finding may have added relevance for marketers launching new brands and products, because users browsing the Explore tab are more likely to be looking for new content, ideas, and inspiration. As a result, tomorrows big hits are just as likely to come from Hanoi and Harare as they are to come from Hollywood. Well take a closer look at Instagram Shop in the social commerce section later in this article. The pandemic has brought to light how social media is intrinsically intertwined with how we live, work, operate, and shop. Looking ahead: Digital 2022Thats almost all for my analysis of this years Global Overview Report, but here are a few things to look out for over the coming months: Hopefully thats given you more than enough to think about, but just in case youre already craving your next fix of facts and figures, you might like to know that Ill be back in a couple of weeks with the first of our Digital 2022 local country reports, which well start publishing in mid-February. . And finallyI suspect youve only made it this far because youre anxious to find the latest updates in one of our most thought-provoking datasets, so I wont leave you disappointed. Build resilient strategies with recent data and insights from the newly released version of our Digital 2020 report. GWIs latest data reveals that more than 1 in 4 internet users aged 16 to 64 (27.6 percent) discover new brands, products, and services via social media ads, which is only slightly less than the figure for TV ads (31.1 percent). However, crypto ownership is still heavily male skewed, and older audiences are also underrepresented. GWIs research shows that brands social media activities play an important role at other stages in the purchase cycle too. Digital 2022 Australia: Online Like Never Before More than 1 in 10 working-age internet users now own some form of cryptocurrency, with that figure rising to more than 2 in 10 in Thailand. Regular readers will be pleased to hear that the battle for the internet continues, but for the third year in a row data suggests that dogs may once again have had the upper hand paw in 2021. Instagram has been posting impressive quarterly growth rates for some time now, and our analysis of the companys ad reach numbers indicates growth of almost 60 percent over the past 2 years. Related: click here to learn which social media platforms drive the greatest share of web traffic. Our analysis of data published in the platforms advertising resources reveals that LinkedIns registered member base has increased by 11 percent over the 12 months (+81 million members), taking the global total to more than 808 million by the start of 2022. On Aug. 31, 2012, a long filament of solar material that had been . With 400 million monthly active users, Instagram can open up a world of opportunity for your business. Dig deeper: stay up to date with all the latest social media stats via our dedicated platform pages. In line with this increase in overall spend, Q4 social media CPMs jumped by 21.7 percent year on year, with advertisers around the world paying an average of USD $9.13 for 1,000 social media ad impressions across the last 3 months of 2021. Hnh vi trn Internet ca ngi dng Vit Nam trong nm 2020. Facebook remains the worlds most used social platform, followed by YouTube and WhatsApp. A decade of digital growthThis year marks the tenth anniversary of the first global report in our Global Digital Reports series, so we can now look back over a full decade of digital data. From the rise of Chinese apps like TikTok to the regional impact of 5G, youll find the latest insights into the state of digital in our updated report. Our trustees have a wide range of professional skills and experiences of health and care services. While this represented only a 1.7-million increase over the previous year, it should be noted that the data collection methodology changed this year. YouTube now has at least 2.56 billion active users, which equates to roughly 88 percent of the latest Facebook total. Ecommerce trendsAs we predicted in our Digital 2021 reports, the increases in ecommerce adoption that weve seen since the start of the COVID-19 pandemic show no signs of abating, even as movement restrictions come and go. Best-in-class dataAs always, Id like to start by saying a very big thank you to the world-class data partners whove made this years reports possible, especially: Important notesJust before we get into the numbers, Id like to encourage all readers to review our detailed notes on data, to understand how changes in data sources and methodologies may impact this years numbers. For example, data from Statista shows that global social media ad spend exceeded USD $150 billion in 2021, with social media ads accounting for roughly one-third (33.1 percent) of total digital spend. Bookmark the report to reference key internet and social media statistics. Statistas data also reveals that the worlds ecommerce shoppers now spend an average of more than USD $1,000 per person, per year on online consumer goods purchases. Facebooks monthly active user base grew by a solid 6.2 percent (+170 million users) over the past year, despite already reaching more than half of its total potential audience by age and accessibility (note that Facebook is still blocked in China). Filipinos and South Africans are also considerably more likely to use social media for work than the global average, with more than one-third of internet users aged 16 to 64 in both countries saying that social media plays a role in their professional activities. However, its important to stress that this figure doesnt include users below the age of 18, who likely make up a sizeable share of the platforms total active user base [note: due to what the company describes as data security requirements, Bytedances tools only show ad reach data for audiences aged 18 and above, although marketers can still target ads to users aged 13 and above]. Build a social selling program that drives revenue through advisor engagement while ensuring compliance. Meta hasnt published any official updates to global WhatsApp user numbers in the past year, but its likely that the platform still ranks third, with at least 2 billion active users per month. Top 10 takeawaysId recommend starting with this video, which offers a handy summary of this years essential headlines and trends. Meanwhile, spending in the grocery category has grown even faster than user numbers have. Get full access to the Digital Trends Report from Hootsuite and We Are Social now. That may not sound like a big increase, but added up across all of the worlds internet users, those 4 extra minutes per day should equate to more than 5 billion additional days of internet use in 2022. Meanwhile, the time spent using Instagram has increased by 10 percent year on year, equating to almost 1 additional hour of use per month. Guide your digital strategy with essential insights and data from our Digital in 2019 Report. To date, users have published more than 330 million posts to Instagram tagged with #dog, compared with just 257 million posts tagged with #cat. GWI reports that more than 1 in 10 working-age internet users now owns some form of cryptocurrency, with that figure rising to more than 2 in 10 in Thailand. We Are Social: Digital 2022
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